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Why Africans Especially Gambians Should Support Their People


Why Africans Especially Gambians Should Support Their People

There’s no denying how important supporting our own people can be. Apart from getting the benefits of your own, you are also improving another person.


Africa is equipped with lots of talents, entrepreneurs, innovators, etc. Africa has a potential innovator, but many of their ideas and effort are dead on arrival because of a lack of support from their fellow Africans. Africans are reluctant to show support and embrace their people while they are good at supporting other nationalities.


We highlight why supporting your local people has many benefits, not just to them but to you.

1. Improve the local economy

When you buy from your people, more of the money stays at home. When there’s more money circulation locally, even the local businesses will have the ability to support projects, employ their own and improve the economy as a whole.

2. You know the brains behind the businesses.

When you purchase from your people, you will know who is behind which product. This creates a connection and feeling of pride than buying from other businesses.


Every business experience growth pains; and when we choose to support them, we help them go through these faster and soon. If you have a friend or a family with a small business, run a company, produce music, or any form of passion, show a little love and be an encourager.


3. More personalized service

When you deal with your own people and support them, you are likely to get better services that can also be personalized for you. Having the owner to whom you relate many things means they know you better in person. This enables them to tailor their services to you, making your experience better.

4. Community Identity

Every community has its own unique character and charm from the businesses, restaurants, coffee shops, dance classes. Our own people contribute to the identity of our community by preserving and keeping the culture alive. This is why you see many tourism boards prioritizing the preservation of the cultures.


There’s no denying how important supporting our own people can be. Apart from getting the benefits of your own, you are also improving another person.

5. Promotes the entrepreneurial spirit

Small businesses are a result of entrepreneurial spirits. By starting their businesses, local business owners are planning for the future. Entrepreneurship fuels Africa’s economic innovation and serves as a key means of life to many families.

6. Diverse locally-made products

Unique and locally made products can attract customers to a community, improve tourism, and enhance the local vibe. These local products are also good to keep the money home while supporting the local businesses.


Gambians should learn how to support their own people in business, in news, in entertainment, in talents, in innovation and ect. When you help some to become successful, you are giving them the ability to help the community. There’s no denying how important supporting our own people can be. Apart from getting the benefits of your own, you are also improving another person.


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